trends & strategy
I've consulted brands like Gymshark, Puma and VERY on trends and consumer insight, and I built my own brand from scratch. Now I help founders work out who they're for, what makes them different and what to do next.
Book a clarity session
Brand, consumer & e-commerce strategy for early-stage consumer brands
£2.19M
ROI generated for enterprise clients
200+
client accounts managed at WGSN, EDITED & SupplyCompass
153
clients advised across EMEA at WGSN
VERY · Gymshark · Puma · Rixo · Avon · BoConcept · dizzy · tala · clarks · river island
Hey, I'm Claudia. Trend consultant, founder and your strategic sounding board.
I've spent my career helping brands act on the cultural shifts that move markets: consulting at trend forecasting agency WGSN, reading retail data at EDITED and working on how products actually get made at SupplyCompass. Then I left my 9 to 5 and bet my own savings on one of those shifts, building DIZZY from scratch.
So I've sat on both sides of the table. I know what a founder needs from strategy: something sharp, practical and ready to act on this month. And after managing 200+ client accounts across WGSN, EDITED and SupplyCompass, from start-ups to global enterprise, I have a network I can open up when you need an introduction or a second opinion.
How I can helpWays to work together
Every option can cover consumer & trend insight, brand positioning, go-to-market & launch, e-commerce & DTC growth, and creative & content strategy. What changes is how deep we go.
Start here
30 MIN · £95 | 60 MIN · £175
Too close to your brand to see it clearly? Bring the question going round your head.
You get: a short questionnaire before we talk, the call, and a one-page summary of your next three moves.
Book a clarity session2 WEEKS · PRICE ON REQUEST
For when you need a clear direction, fast.
You get: a trend and competitor read, customer insight and a positioning direction, delivered as a strategy deck and a workshop with your team.
8 TO 12 WEEKS · PRICE ON REQUEST
For brands getting ready to go live, or relaunch.
You get: positioning, brand story, a pre-launch community plan and a launch roadmap, built with you in weekly sessions.
MONTHLY · 1 OR 2 DAYS A WEEK · PRICE ON REQUEST
A senior strategic voice in your team, without the full-time hire.
You get: ongoing brand direction, campaign thinking and creative sign-off, working alongside you and your team.
E-commerce & DTC growth
I've advised online retailers on what to sell, when and at what price, and I've built my own DTC subscription brand on Shopify. So the strategy I give you comes with a real understanding of how it plays out in your store, your inbox and your numbers.
Retail intelligence · EDITED
£2.19M ROI
Managed 30 enterprise retail clients across EMEA, worth £1.62M, generating £2.19M in ROI by investing in the right trends at the right time. Built C-suite relationships and led top-down change management at VERY, Puma and Gymshark.
Built it myself · DIZZY
A DTC subscription brand, from zero
Shopify store, subscriptions on Recharge, a full set of Klaviyo flows (welcome, abandoned cart, post-purchase, dunning and cancellation), a creator programme on Shopify Collabs and B2B wholesale.
70 orders on launch day. 50 monthly subscribers in 6 weeks.
Speaking & workshops
Keynotes, panels, podcasts and team workshops on trends, consumer behaviour and building a brand from zero. Honest, practical and drawn from both sides of the table.
Previously: presented for WGSN's Mindset consultancy at a global conference to an audience of 500, and delivered presentations to enterprise clients of up to 500 people.
Enquire about speakingHow women will live, work and buy in the next five years
The cultural shifts brands should be planning for now.
Building a brand in public, with £0 raised
What I learned leaving my 9 to 5 to launch DIZZY.
From trend to shelf
Spotting the right trend at the right time, and turning it into revenue.
Proof, not promises
Founder · Wellness
Spotted a gap the category ignored and reframed creatine + Lion's Mane from gym supplement to a daily essential for busy women. Co-developed with a founding community of around 60 women; launched DTC on subscription in August 2026 with a creator programme and a first stockist.
70
orders on launch day
50
monthly subscribers in 6 weeks
Head of Creative · Jewellery
Research showed the category chasing a younger, low-cost buyer. I reframed the brand around an underserved woman (late-20s to late-30s, a demanding career, strong taste) and delivered the strategy, a 65-slide brand guide and a refreshed palette.
Client & Trend Consultant
Advised 153 clients across EMEA (65% strategic key accounts) in beauty, fashion, food & drink, interiors and tech, including Gymshark, Puma, Rixo, Avon, BoConcept and Fox's Biscuits. Turned complex topics like AI and sustainability into client strategy, presented to enterprise audiences of up to 500 and built WGSN's global sales toolkits.
Result: over £200k in win-backs and upsells, and consistently exceeded quarterly KPIs.
Retail Strategist
Helped retailers see their business in the context of the market (pricing, assortment and timing) using AI-driven retail intelligence, then told the story behind the numbers.
Result: managed 30 enterprise clients across EMEA worth £1.62M, generating £2.19M in ROI by investing in the right trends at the right time, and led top-down change management at VERY, Puma and Gymshark.
Customer Success & Production
Worked on both sides of a fashion production platform: ethical and sustainable garment production, tech packs and grading charts with manufacturers, then customer success for brands, including a fast-growing DTC fashion brand. Fed customer insight straight into the product roadmap.
Result: a 99% customer satisfaction score, and a Learning Centre I launched cut incoming enquiries by 50%.
psst... I make the content too
I create UGC and ad-ready video for brands like Neom, CurrentBody, Pact Coffee and Wednesday's Domaine, filmed from my renovated Suffolk cottage. Strategy and content from the same person.
Recommendations from people I've worked with, via LinkedIn
"Her excellent industry and product knowledge allowed her to expertly consult clients across Europe, leaving a lasting impact."
"She is smart, professional and has strong commercial awareness... a true natural delivering trend presentations and genuinely connecting with clients."
"Claudia is smart, a confident clear communicator and takes to new processes and ideas fast."
"A very clear communicator (so much so that she was the face of SupplyCompass on all help centre and onboarding videos)."
"I admired her user-centric approach to managing clients, she is forward-thinking."
"Claudia has great creativity and always looking for solutions to a problem."
feeling stuck?
Tell me where you are and what's keeping you up at night. I'll come back within two working days.